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(More customer reviews)The past couple of years have really done a lot for those who are interested in aviation history, particularly commercial flight. Vanity Fair magazine published two articles, one of which was excerpted from Mary Wells' "A Big Life In Advertising," which details how she helped transform stodgy Braniff Airlines into a delight of color and design, with stewardesses dressed by Pucci. These articles obviously whetted the interest of many, which is why "Come Fly With Us: A Global History of the Airline Hostess" is so timely. Forget "Coffee, Tea or Me" -- this is the true story of airline hostesses, chock-full of amazing historical photos garnered from the vaults of airlines such as Quantas, Pan Am, TAP and TWA, to name a few (and aren't a couple of those out of business?). The text provides interesting historical facts (airline hostesses did far more than serve coffee and pass out blankets; at one point, they were registered nurses!) and is a great read, whether you're a frequent flier or a "trains-only, please" traveler. In fact, I plan on bringing it on my next flight in hopes of being upgraded, as I'm sure any current airline hostess or host familiar with this book will be pleased to cater to me even more!
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When the first commercial flights took off in the 1930s, stewardesses were registered nurses whose duties included swatting flies and helping passengers read railroad timetables in the event of forced landings. In the 1950s, stewardesses were viewed as wives-in-training, as adept at preparing a baby's bottle as mixing a martini. By the swinging '60s and '70s, female flight attendants were considered successful marketing tools, sporting microminis, hot pants, and buttons that read "Pure, Sober, and Available" to lure male business passengers on board. Come Fly with Us! explores the unique history of this industry pioneered by women, tracing changes in the flight attendant's role — from flying nurse to airborne sex kitten to today's custodian of safety and service. Stunning visuals from airline archives and early flight maps, promotional brochures, and print advertisements re-create a sense of the early days and underscore the dramatic changes that have occurred in this dynamic industry.
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